Launching a design business in 2010 is completely different from starting one up ten years ago. The world we live in has gotten smaller people are blogging, tweeting, Linking In and Facebooking at record pace. I believe Facebook is one of the best free business marketing tools of our time. It is a great way for you to get the word out about your biz. I also think starting a design blog is important. Not only do potential customers get to see your taste, they also learn a bit about your personality, which is almost as important as your designs.
Another great resource when launching your business is to join interior design associations. I am currently a student member at IIDA. I can go on their website and get the latest trends, happenings in my area and a forum where other designers share their successes and deterrents. Because I am a member and I also have a business license I can also get To the Trade discounts on furniture, flooring and textiles.
One more bit of advice: READ, READ, READ! Read everything you can about design. Read design blogs, design magazines, design books from your favorite designers. If you want to read some great design blogs, check out my blogroll. You can really learn a lot from others.
Since I started my business I try to do something every day that pertains to my future success. Whether it is setting up my Resale Tax ID (that was a real pain in my butt) or clipping out articles and pictures for my lookbook. It might not sound like much but when you have two young children every little step counts!
I guess you can apply these tips to launching most businesses. So no matter what your passion is remember not to get overwhelmed, just breathe and do it one step at a time.
Cheers,
Heather
H Interiors LLC